Sunday, November 29, 2009

"Ads vs AIDS" this Tuesday at Longview Gallery

ADs v AIDS
Greg's List has the skinny on this Tuesday's show at Longview Gallery recognizing World AIDS day.

In the mid- to late-1980s, while the medical world was grappling with how to combat the frightening and deadly new virus it discovered in 1984, admen like Jeff McElhaney were struggling with how to raise public awareness of the new dangers this microscopic and mysterious enemy presented.

The show features 28 original pieces of propaganda-created mostly by ad hoc underground teams since established advertising agencies weren't quite ready to embrace the then-taboo issue on a corporate level-designed to sell everything from safe sex to HIV/AIDS support services.

The exhibit represents a quarter century of ads for AIDS' sake and will be on display through the end of December.

Please RSVP by Monday at noon to info@longviewgallery.com

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