Thursday, April 22, 2010

Champagne Joins the Worldwide Campaign Going Green

Earth Day is upon us and the Comité Interprofessionnel du Vin de Champagne (CIVC) recently announced the official launch of a new standard bottle that will significantly cut the region’s carbon emissions and take responsible drinking to a whole new level.

The region has set the target of cutting carbon emissions by 25 percent by 2020. The new bottle standard is one of the initiatives to help meet this target.

The new bottle, which is more than two ounces lighter, will reduce annual CO2 output by 8,000 metric tons, equivalent to the annual CO2 emissions of 4,000 cars. After significant testing and market use to ensure the highest quality and safety standards, the CIVC formally approved the use of the lighter bottle for the entire region and you can expect to see them on shelves in the U.S. in the next two years. Interested in learning more? Visit the Champagne Bureau HERE.

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