This event is amazing. And if any of you soon-to-be brides attended please send me photos for DC This Week. Get the full skinny HERE for the rest of us in singledom and read more about the yearly event below.
Filene’s Basement is known for its bargains on everything from fashions to home goods, but perhaps the store is most famous for its annual Bridal Gown Events when brides-to-be can save hundreds, even thousands of dollars on designer wedding gowns.
The sale is held in selected Filene’s Basement stores once a year (twice a year in Boston). News reports so often compare it to the Running of the Bulls in Pamplona, Spain that the event is now officially called the “Running of the Brides.”
The day of the sale, brides-to-be and their helpers line up early. When the doors open, they run full speed towards the racks. In less than 60 seconds, the racks are stripped bare (store employees have to hold on to the fixtures so they don’t topple). The women grab whatever gowns they can, haul them off to a corner, strip down to their underwear and start trying on dresses. Minutes later the trading begins. Every dress, no matter what size, style or color, gets bartered for another, as each bride tries to find the gown of her dreams at a cut-rate price.
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