Now you, too, can design your own Ferrari

Presumably for those who prefer to order off the menu, Ferrari is inviting customers to design their own custom-made 612 Scagliatti (pictured). The company's One-to-One program, which has been in the works for a while, allows the wealthy, fussy few to burn cash by choosing every detail and accessory of their car at a sort of atelier in Maranello. (Cost: about $3.2 million.) Now news breaks that Ferrari's entertaining the idea of letting buyers actually design their own series. User-generated cars? Not quite: The vehicles' chassis, engine, and airbag are chosen by Ferrari, and the company's stipulated that it will not produce SUVs, station wagons, or sedans. There are, thankfully, limits to everything.